RPG Site: I keep attributing this quote to you even though you’ve told me it was said by someone else. Something about the Epic Games Store being a marketing black hole.
Dave Oshry: People credit that to me. I think I single-handedly killed the Epic Games Store with that quote. It's a fucking marketing black hole. It's actually not, so--which is funny. Well, it is if you're launching only on EGS, right? So, we don't have any games on EGS, and Blood West is on EGS. HyperStrange controls that. When we took over publishing for Blood West, they were like, "Hey, do you want the Epic Games Store stuff?" I was like, "No, I don't give a shit. What does it sell? Like, five copies a month? They're like, "Not even."
But they did a free giveaway for Blood West over Christmas. I think it was--Blood West was free on Christmas or whatever and I thought "Oh, man, I guess that's going to kill some of our Steam sales that week or whatever, during the winter sale." It turned out Blood West Steam sales for those two days actually were, like, up 200% because it was just free advertising for Blood West. So, people saw that Blood West was free on EGS, and then they went and bought it on Steam instead, which is hilarious.
So it's not a black hole. It actually advertises for other platforms. That's how bad EGS is. And it sucks because originally the promise of EGS was really good, but you have to build a better store. You can't beat Steam just with free giveaways and high developer percentages. You could give developers 100% of the royalties if you wanted, but if nobody's buying. What's 100% of zero? Like, who gives a shit?
So, the ideas were there, but they failed to build a better store or a better user experience at all and it's been like 10 years, and they just haven't. So, it's dead. End of story.
They had a chance, and they blew it by not building a better experience. Do I wish that Steam's cut was less than 30%? Of course I do. Unless you're going to build something that's better than Steam, it is what it is.
