This do be doing pretty good tho:
This is an interesting case, because it's the follow up to a cheap as chips 20 minute VN that somehow really blew up. I think that really helped put this new game on people's radars.
While it wasn't in early access, Webbed has been very successful. Maybe a big streamer featured it or something? And I'm sure the low price helped. Regardless, the game obviously struck a chord with people.
I also wonder what the story is there. I love Webbed. One of my favorite platfomers in recent years. I looked around some time ago but I didn't see any VODs of popular streamers on YT or something, so I think word of mouth on it must've just been phenomenal (and it doesn't surprise me because it's damn good).
About Neko Ghost Jump, it could be a brilliant platformer, but honestly I wouldn't have given it a second thought based on those screenshots. It's really unfair, but there are so many games that show themselves off well from the get-go, and to me presentation is an essential first barrier to sell me on a game. If it just looks clean and slick then I'm in and open to be convinced to play it. If not, it will take exceedingly positive impressions to get me to reconsider, which is a big part of why I didn't initially consider games like Higurashi, Death's Gambit or even Slay the Spire that I later ended up enjoying. And those three had attenuating factors wrt hesitancy going for them like exploiting genre popularity, exceedingly successful Kickstarters, or being a known quantity among niche circles.
I also do think that puzzle platformer and early access are not great bedfellows. In a game that is designed around high replayability, you can get a lot of mileage out of a purchase, and this is amplified even more for games built around a rogue-like dynamic, where an experience can be drasticaly changed by small tweaks -- these games gel really well with an EA approach to launching a game. That kind of natural synthesis isn't there for a platformer, let alone a
puzzle platformer, which you presumably play once, and you'll be opting to play the least polished version of it. Static puzzles and puzzle scenarios by their nature are compelling once. It's the opposite of a natural fit for EA. Even if it says in the EA description box that the levels that are done are as done as they get, I don't think many potential customers will dig that deep. Not being an EA title could have significantly helped, I feel.